Canterbury of New Zealand, also known as CCC by rugby fans is a New Zealand based sports apparel company that focuses on rugby.

In 1894, deep in the Canterbury province of New Zealand, John Lane, Pringle Walker and Alfred Rudkin started making woolen garments. Before long, they were making uniforms for the army during the First World War.

Having gained a reputation for tough, durable kit, the legendary New Zealand All Blacks rugby team asked them to produce a rugby kit to play in.